Designing products that turn complexity into clarity

8+ years shaping digital products across travel, ride-hailing, e-commerce, and expert networks. I partner with cross-functional teams to craft interfaces that feel effortless, from early concepts through to shipped products at scale.

ToE project snapshot

Rebuilding expert onboarding to lower compliance risk

~90% completion held after adding two required steps
2025 B2C Dialectica Redesign
AI Interviewer project snapshot

Screening experts with an AI instead of an associate

WIP Live in Text and Adaptive (voice) modes
In progress 2025 B2C Dialectica AI
Velvet project snapshot

Velvet: one-tap budget logging for YNAB

Concept Solo design & SwiftUI prototype
Prototype 2025 Personal project iOS SwiftUI
Bonuses project snapshot

Moving driver incentives out of email and into the app

+63% more drivers completed an Incentive
Shipped 2020 B2C Beat Ride-hailing
Pavlos Aliko

Hi I'm Pavlos,

a UX designer based in Athens, Greece

10+ years designing digital products
B2C & B2B product experience
20+ shipped product features
Native apps & web platforms

I'm a Product Designer based in Athens with over 10 years of experience designing digital products. My work spans B2B and B2C platforms, with a strong focus on complex workflows, data-heavy interfaces, and scalable product systems. I collaborate closely with product managers, engineers, and stakeholders to translate business goals into clear, user-centered solutions that support both usability and growth.