Designing products that turn complexity into clarity

8+ years shaping digital products across travel, ride-hailing, e-commerce, and expert networks. I partner with cross-functional teams to craft interfaces that feel effortless, from early concepts through to shipped products at scale.

ToE project snapshot

Reducing cognitive load of experts in ToE flow

16% more experts signed ToE
In progress 2025 B2C Dialectica Redesign
KM project snapshot

Reducing cognitive load of experts in ToE flow

16% more experts signed ToE
In progress 2025 B2C Dialectica Redesign
Pavlos Aliko

Hi I'm Pavlos,

a UX designer based in Athens, Greece

10+ years designing digital products
B2C & B2B product experience
20+ shipped product features
Web platforms & native apps

I'm a Product Designer based in Athens with over 10 years of experience designing digital products. My work spans B2B and B2C platforms, with a strong focus on complex workflows, data-heavy interfaces, and scalable product systems. I collaborate closely with product managers, engineers, and stakeholders to translate business goals into clear, user-centered solutions that support both usability and growth.